Social Media Specialist (f/d/m) (12 Months Fixed Term)
mobile.de
Berlin, Germany
Temporar
1 lună în urmă
Marketing, Publicitate, PR
Description
mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.
Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.
You’ll be a core member of our newly formed in-house Creative Studio, helping us build and scale a high-performing organic social media presence for mobile.de and Null-Leasing.com. Working closely with content creators, designers, and stakeholders, you’ll execute our strategy, plan and deliver social content that drives audience growth, engagement, brand relevance, conversions, and measurable business impact.
This is a hands-on, cross-functional role blending planning, creative direction, publishing, reporting, and community interaction. If you’re ambitious, platform-savvy, and driven by audience impact, this is your chance to shape the voice of two leading brands in the mobility space.
mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes (annual average 2025). Both private customers and registered vehicle dealers use the platform and benefit from more than 140 million visits per month*. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.
Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.
You’ll be a core member of our newly formed in-house Creative Studio, helping us build and scale a high-performing organic social media presence for mobile.de and Null-Leasing.com. Working closely with content creators, designers, and stakeholders, you’ll execute our strategy, plan and deliver social content that drives audience growth, engagement, brand relevance, conversions, and measurable business impact.
This is a hands-on, cross-functional role blending planning, creative direction, publishing, reporting, and community interaction. If you’re ambitious, platform-savvy, and driven by audience impact, this is your chance to shape the voice of two leading brands in the mobility space.
Requirements
- Execute the organic social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms (e.g., Reddit)
- Plan, publish, and optimize daily content to drive audience growth, engagement, brand awareness, and conversion outcomes (sessions, leads)
- Maintain a performance-driven mindset with clear KPIs: follower growth, unique reach, engagement rate, content interactions, virality, and contribution to brand awareness and leads
- Collaborate with Studio peers and creator partners to brief and co-create social-first visuals, videos, and campaigns tailored to each platform and audience
- Proactively seek ways to scale content production without sacrificing creativity, relevance, or authenticity
- Champion the use of AI and automation in content ideation, production, and optimization
- Continuously experiment with new formats, trends, and tools, using a test-and-learn approach to inform and scale future content
- Launch rapid pilots, analyze results, and quickly iterate and scale what works
- Work closely with the performance marketing team to align on audience growth goals, share insights, and ensure organic and paid efforts complement each other
- Support campaign launches, influencer programs, partnerships, and product releases with integrated social execution
- Engage directly with the community and coordinate with community managers to ensure responses, tone, and interactions align with brand voice and content goals
- Track content performance, report on key metrics, and translate insights into actionable recommendations for scaling, monetization, and brand impact
- Stay ahead of platform updates and social trends to inform strategy and content formats